A World We All Want
to See

She's a 10 was created in 2017 with a belief that every woman and girl deserves to live in a world where she is valued for who she is and what she does.

We started as a public service campaign to change the meaning and use of the phrase "she's a 10." Our objective was to flip an outdated, limiting stereotype about looks into a positive declaration of what matters most - her strengths and character, her accomplishments and ambitions.

Immediately, women and girls - and men and boys (!) - embraced the new definition and we saw an opportunity to expand our impact through the creation of the
She's a 10 Campaign and Empowerment Fund.


WE'RE ON A MISSION TO CHAMPION CONFIDENCE IN
10
MILLION WOMEN AND GIRLS AND YOU CAN HELP!

Our Work

Public Service Campaigns

We produce, distribute, and promote public service campaigns that feature strong, capable, confident females in action.

Our inaugural Redefine She's a 10 postcard campaign is being expanded into the #RedefineShesA10 Photography Exhibit and will be displayed in 10,000 middle schools, high schools, and college campuses.

The "Power of 10" short film will go into production later this year.

Our messaging inspires everyone to see females as leaders, creators, and influencers who will build a better world for all, and more importantly, we help women and girls see themselves in these strong roles.
Education & Empowerment Experiences

We produce and distribute She's a 10 signature educational programming and empowerment experiences to champion confidence in women and girls.

Our Power of 10 workshops help women and girls discover and develop the narrative to declare their strengths, character, accomplishments, and ambitions to the world.

She's a 10 pop-up experiences empower women and girls to take and share selfies that showcase who they are on the inside and the action they take to make the world a better place.

We partner with individual philanthropists, corporations, and foundations to distribute our workshops and experiences.

Thank you to our founding corporate partners CIBC Atlantic Trust, Home Depot, Sony Pictures Television, UPS, and Wells Fargo.

SEE THE WAYS YOU CAN GET INVOLVED.

Letter From Our CEO

Every woman, every girl, has greatness inside of her.

Women and girls do remarkable, important, meaningful, fabulous things. So why does our culture place such a high degree of emphasis on their looks? And what if we could change that?

Over the years many smart and talented people have worked to reshape our principles and perspectives about beauty and body image. Coco Chanel famously said, "Beauty begins the moment you decide to be yourself." The Dove Real Beauty Campaign caused a refreshing twist in the way women see themselves by celebrating a variety of body shapes and sizes. Mattel orchestrated an impressive reinvention of Barbie, introducing newly proportioned tall, petite, and curvy versions of the doll with very un-Barbie like figures. 

Yet, despite these and other honorable endeavors to redefine beauty and reduce our obsession with body image, too many women and girls remain unhappy with their bodies and feel a very real pressure to look a certain way.

She's a 10 was created to champion confidence in millions of women and girls by taking body and beauty out of the conversation.

From this day forward "she's a 10" will no longer be about her appearance. She's a 10 will be about her strengths, her character, her accomplishments, her ambitions. 

We're working to increase the images and portrayal of strong, capable, confident females in action and help women and girls base their value not on how they look, but on who they are on the inside and what they do in the world. 

I hope you will join us. This just might be the change we've all been waiting for. 

Lynne Fair Homrich
Chairwoman, She's a 10 Executive Board

Women and girls do remarkable, important, meaningful, fabulous things. So why does our culture place such a high degree of emphasis on their looks? And what if we could change that?

Over the years many smart and talented people have worked to reshape our principles and perspectives about beauty and body image. Coco Chanel famously said, "beauty begins the moment you decide to be yourself." The Dove Real Beauty Campaign caused a refreshing twist in the way women see themselves by celebrating a variety of body shapes and sizes. Mattel orchestrated an impressive reinvention of Barbie, introducing newly proportioned tall, petite, and curvy versions of the doll with very un-Barbie like figures. 

Yet, despite these and other honorable endeavors to redefine beauty and reduce our obsession with body image, too many women and girls remain unhappy with their bodies and feel a very real pressure to look a certain way.

She's a 10 was created to champion confidence in millions of young women and girls by taking body and beauty out of the conversation.

From this day forward "she's a 10" will no longer be about her appearance. She's a 10 will be about her strengths, her character, her accomplishments. 

We're working to increase the images and portrayal of strong, capable, confident females in action and help young women and girls base their value not on how they look, but on who they are on the inside and what they do in the world. 

I hope you will join us. This just might be the change we've all been waiting for. 

Lynne Fair Homrich
Chairwoman, She's a 10 Executive Board

What's Being Said About She's a 10

She's a 10 is a simple but powerful metaphor and a way for
everyone - not just women and girls - to make a meaningful
difference to CHANGE OUR CULTURE FOR THE BETTER.
The campaign is a clever play on words mobilizing us to rethink and redefine what it means for a female to be a "10". That simple action in and of itself - to make a "10" about strengths and character, not her looks - could be THE REBOOT GENDER EQUALITY NEEDS TO GET REAL CHANGE FOR WOMEN AND GIRLS ROLLING AGAIN.
Ten dollars is a small sum to pay to honor an important woman or girl
in your life. USING YOUR MONEY TO HELP TEACH US ALL HER CHARACTER MATTERS MOST IS PRICELESS.

Your $10 Matters

Every $10 donation helps girls learn their value lies not in how they look, but in who they are and what they do. Our Power of 10 public service campaigns, workshops, and pop-up experiences inspire girls to develop new narratives to declare their strengths, character traits, and ambitions to the world.
Donate $10

LEARN MORE

Learn more about our signature Power of 10 workshop for girls ages 7-17. Together we can champion confidence in millions of girls!
Our Work With Girls PDF
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BECOME A PARTNER

She’s a 10 Partners are individual philanthropists, corporations, and foundations who sponsor and get actively involved in our public service campaigns, workshops, and pop-up experiences.

Get started today!

Let us know you’re interested and one of our Partner Engagement Specialists will help you get started!
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LEARN MORE

Our Partners (philanthropists, corporations, and foundations) host signature She's a 10 workshops, pop-ups, and events and get exclusive access to our content, experiences, and invitations.

View our Invitation to Become a Partner to learn about benefits, donation requirements and read frequently asked questions.
Invitation to Become a Partner PDF
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BE A 10'BASSADOR

One of our goals is to build a strong She’s a 10 community – men and boys included! As one of our 10 Ambassadors, you’ll help us spread the word, collect feedback, and generate new ideas for She’s a 10 experiences.
Ready to become a 10 Ambassador? Register here to get started and our Chief Ambassador will contact you directly.

Get started today!

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One of our goals is to build a strong She’s a 10 community – men and boys included! As one of our 10'Bassadors, you’ll help us spread the word, collect donations, and generate new ideas for She’s a 10 experiences.

10'Bassadors connect with a group of like-minded young professionals, gain access to networking met-ups, and receive invitations to exclusive She's a 10 mentoring and development programs.

Get started today!

Ready to become a 10'Bassador? Sign up today and our Chief Ambassador will contact you directly to get you started.
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LEARN MORE

10'Bassadors can earn awesome She's a 10 perks and access to exclusive invitations. 10'Bassadors are also first in line to become She’s a 10 Life content contributors, interns, and live event volunteers.

View our 10'Bassador infographic to learn more about what you will do and the benefits of becoming a 10'Bassador!
10'bassador Infographic PDF
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START A SHE'S A 10 CAMPUS CLUB

Our Campus Clubs are groups of young women - and men! - who turn their passion into unique events and athletic feats to raise awareness and funds for She's a 10.

Your involvement in a She's a 10 Campus Club will make a difference and look great on your resume!

Get started today!

Sign up here and we’ll email you everything you need to get started.
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LEARN MORE

Check out our Campus Club Toolkit to learn everything you need to know about starting a She's a 10 Campus Club.

Not a student but want to organize a She's a 10 fundraiser? We want to work with you! Sign up today and we will send you a customized toolkit.
CAMPUS CLUB Toolkit PDF
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Contact Us

Need some personalized assistance?
Email us at info@shesa10.org

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